Steal This 90‑Day Blogging Content Plan (Built for Growth)

I used to treat blogging like a mood.

If I felt inspired, I’d write. If I didn’t, I’d “do research.” And somehow I still expected consistent organic traffic, rankings, leads… all the good stuff.

It took me way too long to accept a boring truth: growth comes from a system. Not motivation.

So this is that system. A 90 day blogging content plan you can copy, tweak, and run. It’s built to create momentum, cover a topic properly, and actually give Google a reason to trust your site.

Not a magical “publish 3 posts and go viral” thing. More like, steady compounding. The kind that makes month 4 feel easier than month 1.

Alright. Let’s get into it.

The 90-day goal (what we are actually doing here)

This plan is designed to do three things at once:

1. Build topical authority around a theme that makes you money.
2. Create internal linking structure that’s not random.
3. Publish consistently enough for Google to take you seriously.

In 90 days, you’ll publish:

• 1 pillar page (the main hub)
• 8 to 12 supporting articles (cluster content)
• 12 to 24 “quick win” posts (low competition, long tail)
• Plus: updates, internal links, and basic optimization that most people skip

You can do this with 3 posts a week. Or 2 posts a week. Or 1 post a week if you are consistent and slightly stubborn. The cadence matters less than the structure.

Before you write anything: pick one “money topic”

If you run an SEO SaaS, an ecommerce store, a law firm, whatever… you still need one primary theme for the next 90 days.

A money topic is simply the topic that connects to your product or service.

Examples:

• AI SEO automation
• Local SEO for dentists
• Shopify product page SEO
• Programmatic SEO for SaaS
• Link building for B2B
• Content briefs and content ops

You’re picking one to focus on for 90 days. Not because the others don’t matter. Because splitting focus kills momentum and internal linking gets messy fast.

If you’re not sure what your site should focus on, do this first:

• Look at your highest converting pages.
• Look at your product category pages.
• Look at what people ask you on sales calls.
• Look at competitors and what they rank for that you should rank for.

And if your blog is already a bit of a jungle, it helps to start with a cleanup. Even a simple audit will show you what to prune, what to consolidate, and what to update before you add more content. This is where a proper content audit is worth doing early, because you’ll stop publishing into chaos.

The content mix (so you don’t accidentally write 30 “meh” posts)

A lot of bloggers publish only one type of article. Usually “how to” posts.

This plan uses four types:

1) Pillar page (1 total)

The big guide. Broad topic. The hub.

Example: "AI SEO Automation: The Complete Guide (2026)"

2) Cluster posts (8 to 12 total)

These support the pillar and target mid tail keywords.

Example: "How AI SEO Tools Build Topic Clusters"

3) Quick wins (12 to 24 total)

Long tail, low difficulty, specific intent. These are your early traffic wins.

Example: "Best internal linking settings for Webflow SEO"

4) BOFU posts (4 to 6 total)

Bottom of funnel. These are the ones that drive trials, demos, signups.

Example: "Best SEO automation platform for WordPress"

You want all four, because traffic without conversion is a hobby.

The 90-day plan (week by week)

I'm going to lay this out like a real calendar. Not perfect. Just usable.

Assume 3 posts per week. If you can only do 2, cut the quick wins in half. Keep the pillar, clusters, and BOFU.

Week 1: Setup week (no, you can't skip this)

This is where most people rush. And then later they're like "why is my traffic stuck."

Tasks:

• Choose your money topic.
• List 30 to 50 keyword ideas (don't filter yet).
• Group them into 3 buckets: pillar level (broad), cluster level (mid), and quick wins (long tail).
• Decide your internal linking rules (simple ones): every cluster links to the pillar, pillar links to every cluster, and quick wins link to 1 relevant cluster plus pillar when relevant.
• Set up a basic content template (intro, H2s, FAQ, conclusion, CTA).

Publish:

• 1 quick win post (to get moving)

You can also automate a lot of this if you want. Platforms like SEO software are basically built for this workflow: scan site, generate a strategy, write the articles, and schedule publishing in a calendar. Less "project management," more output. If you're trying to be hands off, look at content automation and you'll get what I mean.

Week 2: Build the pillar (draft first, publish later)

Publish:

• 2 quick wins
• 1 cluster post

Work on:

• Draft your pillar page (don't publish yet)
• Create the outline with these sections: What it is, How it works, Benefits and limits, Step by step process, Tools and workflows, Mistakes, and FAQs

Pillar pages win because they're comprehensive and structured. Not because they are "long."

Week 3: Publish the pillar, then point everything to it

Publish:

• The pillar page
• 1 cluster post
• 1 quick win post

Do:

• Add internal links from older posts to the new pillar if relevant.
• Add a table of contents.
• Add 3 to 6 FAQs (real ones from People Also Ask, forums, support tickets).

This week is when your site starts to look like it has a plan.

Week 4: Cluster stacking (this is where authority starts)

Publish:

• 2 cluster posts
• 1 quick win post

Cluster post ideas (generic structure you can reuse):

• "How X works"
• "X best practices"
• "X mistakes to avoid"
• "X checklist"
• "X tools"
• "X templates"

Add internal links as you go. Don't do it later. Later never happens.

Week 5: First BOFU post (you need intent content early)

Publish:

• 1 BOFU post
• 1 cluster post
• 1 quick win post

Your BOFU post can be:

• "Best X for Y"
• "X vs Y"
• "X pricing"
• "X alternatives"
• "X for [platform]"

Be honest in these posts. The fastest way to ruin conversion is writing like a brochure.

And yes, it's fine to mention your product if it actually fits. For example, if you're discussing hands off publishing workflows, "SEO software" is literally positioned as an alternative to hiring an agency. Fixed plan, automated content production, scheduling, publishing, internal linking, multilingual, rewrites. It's kind of the point.

Week 6: Update week (light publishing, heavy improvement)

Most people never revisit posts. This week forces it.

Publish:

• 2 quick wins

Update: Improve 3 older posts with the following changes:

• Better titles
• Clearer intros
• Add internal links to pillar and clusters
• Add a short FAQ section
• Add a "next step" CTA

This is also where you can catch cannibalization early. Two posts targeting the same keyword, both underperforming. Merge them. Redirect. Clean it up.

Week 7: Cluster depth (go narrower)

Publish:

• 2 cluster posts
• 1 quick win

Go narrower than you think you should. Narrow posts rank.

Instead of "SEO automation guide," write:

• "How to automate internal linking without breaking UX"
• "AI generated images for blog posts: SEO considerations"
• "Auto publish to WordPress: SEO checklist"

Week 8: Second BOFU post + comparison intent

Publish:

• 1 BOFU post (comparison or alternatives)
• 1 cluster post
• 1 quick win post

This is where you capture the people who are already shopping.

If you do an "alternatives" post, do it cleanly:

• Who each option is for
• Pros and cons
• Pricing reality (even ranges)
• When to choose what

No weird fear tactics. No fake neutrality.

Week 9: Quick wins sprint (traffic padding, basically)

Publish:

• 3 quick win posts

These should be low difficulty and specific.

The best quick win keywords often look like:

• "how to [specific task] in [tool/platform]"
• "[tool] seo settings"
• "[feature] seo best practices"
• "does [thing] affect seo"

This week can lift your impressions and keep your publishing muscle alive.

Week 10: Refresh pillar + add missing cluster links

Publish:

• 1 cluster post
• 2 quick wins

Update:

Add 2 to 4 new sections to the pillar based on the following:

• Search Console queries you're already getting
• FAQs people ask
• Competitor subtopics you missed

Also make sure every cluster is linked from the pillar. Obvious, but it gets missed all the time.

Week 11: Third BOFU post (platform specific converts well)

Publish:

• 1 BOFU post
• 1 cluster post
• 1 quick win post

Platform BOFU examples:

• "SEO automation for WordPress"
• "SEO content automation for Shopify"
• "SEO content generator for Webflow blogs"

These convert because the reader is self identifying. They are telling you what ecosystem they live in.

Week 12: Consolidation and scaling (the compounding week)

Publish:

• 2 cluster posts
• 1 quick win post

Do:

• Pick your top 5 posts by impressions.
• Improve them by adding 5 internal links each (where relevant).
• Add a better CTA to each post.
• Add 1 unique example or screenshot to each post.
• Tighten intros by removing fluff.

Plan the next 90 days:

• Expand into a second pillar.
• Or go deeper with a "sub pillar" around a high performing cluster.

What to write about (a plug and play topic map)

If your money topic is something like "SEO automation" or "AI content marketing," here's a simple map you can steal and adapt.

Pillar idea

• AI SEO Automation: A Practical Guide for Growing Sites

Cluster ideas (pick 8 to 12)

• How automated content calendars work
• Keyword clustering for topical authority
• Internal linking strategies for content hubs
• Programmatic SEO vs editorial SEO
• Updating old posts for ranking lifts
• Multilingual SEO content at scale
• How to add external links safely
• AI images for SEO content (what matters, what doesn't)
• Publishing workflows for WordPress, Shopify, Webflow
• Measuring content performance without overcomplicating it

Quick wins (pick 12 to 24)

• How many internal links per blog post (for small sites)
• Best blog post structure for SEO (simple template)
• How to optimize a post after publishing
• Content calendar template for SEO teams
• How to avoid keyword cannibalization in clusters
• How long should an SEO blog post be (real answer)
• Do AI images affect SEO
• Does auto publishing hurt SEO
• How to write meta descriptions faster
• SEO checklist for updating old blog posts

BOFU ideas (pick 4 to 6)

• Best SEO automation software for small teams
• Best AI content automation tool for WordPress
• SEO software vs hiring an SEO agency
• [Your product] alternatives (if you want to be brave)
• Best content calendar tool for SEO publishing

If you want to be subtle with product mentions, keep it contextual. Like: “If you don’t want to manually manage briefs, internal links, and publishing, a platform like SEO software can automate the strategy and publishing pipeline.” That kind of mention feels normal because it is normal.

The publishing workflow (so you don’t burn out at day 17)

Here’s a simple weekly workflow that doesn’t require heroic discipline:

Monday

• Outline 1 post
• Draft 1 post

Tuesday

• Edit post
• Add links
• Create / source images

Wednesday

• Publish
• Share (lightly)
• Update 1 older post with internal links

Thursday

• Outline next post
• Draft next post

Friday

• Publish
• Check Search Console for new queries to add as FAQs

And if you’re trying to reduce this to almost nothing, that's where automation helps. SEO software is basically built for this: generate articles in bulk, rewrite as needed, auto link internally and externally, schedule, publish, and keep it moving. For a lot of teams, that’s the difference between “we should blog” and actually blogging.

A few rules that make this plan work (and not just look good in a doc)

1. Internal links are part of writing, not a separate task.
   Every time you publish, link to the pillar and at least one cluster. Do it immediately.
2. Don’t publish thin cluster posts.
   Cluster posts are your authority builders. They need substance. Examples, steps, mini frameworks.
3. Quick wins should be truly specific.
   If the keyword could apply to any site on earth, it’s probably too broad.
4. Update content every month.
   Not because it’s fun. Because it works.
5. One pillar at a time.
   Finish the first cluster. Then expand.

The simple CTA (if you want the hands-off version)

If you like the structure of this plan but hate the execution, that’s fair. Writing, optimizing, internal linking, scheduling, publishing. It’s a lot.

If you want the hands off route, check out SEO software. It’s an AI powered platform that scans your site, builds a keyword and topic strategy, generates SEO optimized posts, and automatically schedules and publishes them. And yes, the content calendar is built in, so the whole 90 day plan becomes… mostly just a calendar you approve.

You can also start by running a content audit to see what you already have, then move into content automation once you know what to produce next.

Wrap up (what you should do today)

If you do nothing else today, do these three things:

• Pick your one money topic for the next 90 days.
• Draft your pillar outline (just the H2s is enough).
• List 20 quick win keywords and schedule the first 6.

That’s it. Momentum starts there.

Because once you hit week 4 and you’ve got a pillar, clusters pointing to it, and a stream of long tail posts bringing in impressions… blogging stops feeling like guessing. It starts feeling like building. And building is way easier to repeat.